In industrial production, wire ropes serve as the “lifeline” — from mine hoisting and port cargo handling to construction lifting and ship mooring, every application is critical to safety and efficiency. Choosing a reliable wire rope is not only a responsibility to the equipment but also a vital safeguard for human life and property. So how do you make the right choice among so many brands? The answer is simple: look for the “China Well-Known Trademark” and select the “Liju” brand from Jiangsu Juli Wire Rope.

Thirty years of dedicated craftsmanship have culminated in “Liju” being awarded the China Well-Known Trademark.

Jiangsu Juli Steel Rope Co., Ltd. was established in 1995 and is located in the national-level Nantong Economic and Technological Development Zone. It is a large-scale manufacturing enterprise integrating the research and development, production, and sales of steel wire ropes. The company occupies over 300 mu of land, employs more than 800 people, has a registered capital of RMB 100 million, and boasts an annual production capacity of up to 150,000 metric tons. Thanks to its superior product quality and ongoing brand-building efforts, the “Liju” trademark has been officially recognized as a Well-Known Trademark of China. This national-level honor signifies that the “Liju” brand has met the highest national standards in terms of public awareness, market share, and intellectual property protection, making it a highly prestigious and valuable “golden brand” in the steel wire rope industry.

Backed by robust capabilities, quality is guaranteed.

Behind the renowned trademark lies Jiangsu Juli Steel Rope’s unwavering commitment to technological innovation and its stringent quality control. Technological Leadership: Established in 2009, the company’s Metal Products Research Institute boasts a team of core technical experts and has independently developed more than 100 national patents, earning numerous accolades such as the Science and Technology Award and the Mayor’s Quality Award. Intelligent Manufacturing: Since 2018, the company has invested over RMB 200 million in comprehensive technological upgrading and transformation, completely retiring outdated equipment while introducing state-of-the-art production machinery and customized process tooling, thereby implementing information-based and intelligent quality-control systems across the entire wire-rope manufacturing process. Green and Environmentally Friendly: The company has achieved clean production throughout the entire process—free from heavy-metal and chemical pollution—setting an industry benchmark. The deployment of intelligent equipment has significantly reduced workers’ physical labor intensity and improved working conditions. Authoritative Certifications: The company has obtained certifications from ABS, API, GOST, SIRIM, SNI, Coal Safety, CCS Classification Society, as well as ISO certifications for quality, environmental management, occupational health and safety, and energy management systems.

One-stop service for peace of mind and hassle-free convenience.

Jiangsu Juli Steel Rope steadfastly pursues reform and innovation, continuously expanding its service offerings. The company actively diversifies its business channels in sales, logistics, and engineering services, establishing distribution centers in major cities across the country to build a comprehensive sales and service system characterized by a full range of product specifications, transparent pricing, door-to-door delivery, and attentive customer service, thereby providing customers with one-stop procurement solutions. At the same time, the company has assembled a dedicated professional service team that offers information consulting, document preparation, technical support, and other services to help clients connect with tendering and bidding entities, truly delivering “high-quality, competitively priced products and caring, heartfelt service.”

Customer Testimonials: A Trusted Choice

Thanks to its outstanding quality and comprehensive services, “Liju” wire rope has earned widespread market recognition. The company has successfully established itself as a qualified supplier for numerous large enterprises. In product quality supervision spot checks conducted by market regulatory authorities in multiple regions, Jiangsu Juli Wire Rope’s products have consistently passed inspection, fully demonstrating the brand’s robust quality and strong performance.

Choosing wire rope means choosing safety and peace of mind. Jiangsu Juli Wire Rope’s “Liju” brand carries a 68-year legacy of artisanal excellence, backed by the prestigious China Well-Known Trademark designation. With intelligent manufacturing ensuring superior quality and one-stop services that eliminate customers’ concerns, “Liju” by Jiangsu Juli Wire Rope is the smart choice for wire rope—China’s renowned trademark, delivering quality you can trust!