Zhongqi Hui Industrial Products Co., Ltd. is a multinational corporation specializing in centralized procurement, warehousing, distribution, and sales of industrial products. The company has established 32 distribution centers in major Chinese cities including Shanghai, Guangzhou, Shenyang, Wuhan, Chengdu, and Xi’an, thereby building a nationwide marketing and service network. Actively expanding into international markets, the company has set up service centers in more than 30 countries across Europe, the Americas, West Asia and Africa, Southeast and South Asia, and Oceania, serving the global demand for industrial products. With a diverse portfolio of cost-effective product solutions and a highly professional sales and technical service team, the company offers end-to-end procurement solutions covering machinery, lifting equipment, electromechanical products, rigging, hardware tools, and other industrial goods.

The company boasts robust industrial-manufacturing capabilities and cutting-edge manufacturing technologies. Its parent company, Jiangsu Juli Steel Rope Co., Ltd., was established in 1995 and is located in the Nantong Economic and Technological Development Zone in Jiangsu Province, China. It has total assets of RMB 500 million, occupies over 300 mu of land, boasts an annual production capacity of 150,000 metric tons, and employs more than 600 people. The subsidiary, Henan Juli Steel Wire Rope Manufacturing Co., Ltd., was founded in 2013 and is situated in the Jiyuan Industrial–Urban Integration Demonstration Zone in Henan Province, China. It has total assets of RMB 420 million, covers 188 mu of land, features an annual production capacity of 100,000 metric tons, and employs over 600 people. In addition, the company has made an overseas investment by establishing Juli Steel Rope (Indonesia) Co., Ltd., which was established in 2023 in Tangerang, Indonesia—a prime investment destination. This entity has total assets of RMB 50 million, an annual production capacity of 30,000 metric tons, and employs more than 100 people.

The company’s product quality enjoys a global reputation, and its “Liju” trademark has been recognized as a Well-Known Trademark in China. Backed by strong technical capabilities and a core team of highly skilled engineers, the company has independently developed nearly 100 national patents and has received both Science and Technology Awards and the Mayor’s Quality Award. It has been designated as a National High-Tech Enterprise, a Provincial Smart Factory, a Provincial Engineering Technology Research Center, a Provincial Specialized, Refined, Distinctive, and Innovative Enterprise, a Provincial Green Factory, and a Provincial Manufacturing Single-Champion Enterprise. Furthermore, the company has obtained certifications including the Safety Mark for Mining Products, ISO certifications for Quality, Environmental Management, Occupational Health and Safety, and Energy Management Systems, as well as certifications from CCS China Classification Society, API (American Petroleum Institute), ABS (American Bureau of Shipping), CE (European Union), SIRIM (Malaysia), SNI (Indonesia), and GOST (Russia).

Zhongqi Hui provides customers with high-quality products and attentive service, striving for mutual success and a win-win future!

Zhongqi Hui provides employees with a platform for striving and growth, and shares the fruits of development with them!

The company’s products are globally renowned under the “Liju” brand, which has been recognized as a Well-Known Trademark in China. The parent company boasts strong technological capabilities; it established the Metal Products Research Institute in 2009 and has assembled a core team of technical experts. To date, the company has independently developed nearly 100 national patents and has received both Science and Technology Awards and the Mayor’s Quality Award.

The company boasts a dedicated sales and technical service team that provides customers with comprehensive information consulting on industrial products, expert technical support, and other services. This enables customers to conveniently access manufacturer-produced products and professional technical assistance right at their doorstep, enjoy fast and efficient delivery, and benefit from a seamless, one-stop industrial procurement experience.